Ectropy Investor Deck

Driving efficiency in global construction

Ectropy Platform

Bringing ground truth to every construction decision

$1.6T
Global waste in construction

Construction loses 30%+ to delays and rework from siloed data

The Challenge

  • •BIM, schedules, and field data remain siloed across every project
  • •Knowledge walks out the door when crews rotate
  • •No unified record of why decisions were made

The Impact

  • •28+ hours average decision latency at $13,210 per incident
  • •67% of projects exceed budgets with 83-day payment cycles
  • •$1.6T in annual industry waste — the most avoidable number in construction

The Gap

  • •Less than 1% of construction R&D spend reaches field tools
  • •No open platform owns the decision record layer
  • •Construction remains the least digitized major industry on earth
THE INDUSTRY GAP
Construction Has No System of Record for Project Decisions
Every major industry established one: Finance has ledgers, Healthcare has EHRs, Manufacturing has MES. Construction has email threads and litigation.
1x2x3x197019801990200020102020Toyota TPS(1985)Precision Ag + GPS(2005)HITECH Act · EHR(2009)ManufacturingAgricultureHealthcareConstruction
Sources: McKinsey Global Institute · USDA · JACC · Health Affairs · CMS
ECTROPY PILLARS

Access to Decisions When & Where You Need Them

Changing the vector of global construction.

Ground Truth — RVGT

Every drawing, change, and decision tied to one living record. Nothing gets lost. Nothing gets disputed.

The project truth is always one place.

AI Agent — SEPPA

The right person gets the right decision in seconds — not days. Authority is automatic. Delays become a thing of the past.

Decision Surface — BOX

Field crews always know what's next and why. Problems surface before they cause delays.

Every inch of the site has a decision record.

Low Friction — SMS

Any worker. Any phone. Just send a text. The platform captures it, routes it, and acts on it — no apps, no training required.

Product screenshot
DATA OWNERSHIP
Data Belongs to the Industry, Not to the Vendors
Precedent
Agriculture
Precision agriculture platforms became essential before growers understood what they were giving up. Yield data, soil profiles, and productivity patterns became vendor property by contract. The industry is still working to reclaim it. AEC has reached the same inflection point.
The Current Reality
Major AEC Platform Providers — Terms of Service
“...may obtain and aggregate Customer Content and/or anonymized Customer Data... will be the sole and exclusive property of [the provider].”
AEC Platform Provider A — Subscription Terms
“...may perform data analytics on Your Content, use the resulting data and insights for our internal purposes, and disclose insights derived from Your Content on an aggregate and anonymous basis to third parties or publicly.”
AEC Platform Provider B — Construction Cloud Special Terms
Sourced from current publicly available terms of service.
Ectropy's Answer
“Your project data remains yours at every tier. Ectropy earns from hosting, building, and servicing your data — not selling your data.”
·Open-core is how we deliver that promise. You own your data, you build on it, you profit from it.
·This is also what allows an industry to align — by agreeing on a common ground truth, not a common vendor.
Ectropy maintains commercialization rights on the platform itself. Our own portfolio products license it — but that doesn't prevent anyone else from building on it for their own use. Customers can train their own tools on their own data and find the efficiency gains within their own projects.
MARKET OPPORTUNITY

Global Markets Growing for Construction Technology

$15.8B
TAM
Source: MarketsandMarkets, 2024
$5.48B
SAM
Source: Grand View Research 2024; Internal Analysis
$500M
SOM
Source: Internal Analysis (XaaS revenue model), 2026
BUSINESS MODEL

Hosting, Extensions, Services — open-core model

Open-core: Apache 2.0 platform + commercial extensions + professional services

Starter — Free
Decision CaptureDecision RecordInspection CaptureGround Truth ReadsBasic Voxel QueriesProject StatusField ObservationPhoto CaptureIssue LogTeam DirectoryDocument Access
Free
Professional — $149/mo
Authority RoutingAuthority CascadeVoxel Decision SurfacesSchedule Intelligence10-Day LookaheadConsequence TrackingTolerance ManagementAI Semantic SearchAI GuidanceGraph TraversalRAG Document SearchEscalation EngineSMS Phone AgentApproval Workflows
$149/mo
Enterprise — $50K–$100K/yr
Council GovernanceCouncil VotingCross-Project DependenciesCRM IntegrationCRM LifecycleDecision Graph TraversalReward EngineLeaderboard EngineCustom Authority ConfigSSO IntegrationAudit ExportWhite-label PortalDedicated SupportSLA GuaranteeCustom Integrations
$50K–$100K/yr
TRACTION & PROGRESS

Production-ready, pilot project secured, path to revenue clear.

$50KPilot commitment securedCanadian GC · Q1 2026
24MCP decision tools liveon SEPPA agent
MCP Decision Tools — Live on SEPPA Agent — 24 Live
Decision
Get DecisionApprove DecisionReject DecisionEscalate DecisionList PendingSearch History
Voxel
Create GridQuery VoxelFilter SpatialAttach DecisionGet CostList ZoneSearch Area
Schedule
Create ProposalGet 10-Day Lookahead
Consequence
Log ConsequenceGet Consequences
Graph
Traverse RelationshipsSearch Entities
RAG
Semantic Knowledge Search
Deliverable
Get StatusGet Dependencies
Inspection
Validate InspectionCapture Field Observation
SEPPA Agent · Phase 3 · Claude API
FINANCIAL MODEL
Revenue Strategy
Revenue Streams
Platform
Enterprise contracts
BSL-licensed managed cloud. $149/mo entry, $25K–100K/yr enterprise contract.
Services
Active engagements
Custom integrations, compliance agents, and customer plugins.
Y2
Premium Agents
Active Shards
SEPPA intelligence at true AI cost. Prepaid capacity by project duration.
Y3
Commercial Licensing
Active ventures
Portfolio ventures pay 5% back to sustain the open core.
Revenue to SOM
$50M$250M$500MY1 $225KY2 $2MY3 $21MY4 $153MY5 $500MY1Y2Y3Y4Y5
$20,639/moburn
24 monthsrunway

Leadership Team

Erik Luhtala

Erik Luhtala

Founder & CEO

10 years at USG Corporation — a global building products leader operating across 30+ countries. Led development of technology and data infrastructure underpinning enterprise-scale construction decisions. Now building Ectropy: the open-source intelligence platform that brings ground-truth infrastructure to every GC.

Aaron Anderson

Aaron Anderson

CFO

7 years as Director of Innovation at Swinerton — a top-10 US general contractor with 4,000+ employees. Pioneered AI, computer vision, and Web 3.0 transparency adoption across one of construction’s largest firms. Knows the problem from the inside.

FUNDING STRATEGY

Pre-seed phase, proportional raise, bridge to revenue

Capital Strategy

  • •Revenue-proportional raise — each contract unlocks the next tranche
  • •Capital deployed directly into active pilot projects
  • •Raise only equivalent to contracted revenue — no over-dilution
  • •SAFE converts at Seed — cap escalates $7M → $18M as risk reduces
55%
Engineering
25%
GTM & Pilots
10%
Operations
10%
Buffer
> $2M
Total raise ceiling

Raise Structure

SAFE · $7M starting cap · 15% escalation per tranche

$250KPilot contract signed$7M cap
$300KSecond contract closed$8.5M cap
$350K$200K ACV run rate$10M cap
$400K$400K ACV run rate$12M cap
$400K$800K ACV run rate$15M cap
$300K$1.5M ACV — Seed bridge$18M cap

Milestones

2026-Q2Core team hired: backend, frontend, and PM/CS lead onboarded against pilot
2026-Q3Canadian pilot production: full platform live on industrial facility
2026-Q4First enterprise contracts: 3+ GCs on managed hosting tier
2027-Q1Seed readiness: $500K+ ARR trajectory, seed round initiated
Key Hires · Backend Developer Q2 2026 · Frontend Developer Q2 2026 · PM/CS Lead Q2 2026

Roadmap

Q2 2026

  • ☐Pilot Validation (Decision Lifecycle ROI Proven)
  • ☐Pre-Seed Close ($500K-$1M)
  • ☐Contract Onboarding
  • ☐Foundation Layer
  • ☐Multi-Tenant Foundation

Q3 2026

  • ☐Public Launch
  • ☐Dual-Process Decision Framework
  • ☐Ectropy Console
  • ☐Enterprise Feature Authorization System

Q4 2026

  • ☐AR POC on RealWear
  • ☐Closeout Management
  • ☐Commissioning Workflow
  • ☐Punch List Management

Q1 2027

  • ☐AR Field Integration POC
  • ☐Seed Close ($2M-$5M)
  • ☐ROS/MRO Operations